The IoT in beverage operations

In 2019, Kevin Johnson, then President and COO of Starbucks, declared:

“The investments we are making for the long-term – in our partners, our stores, beverage innovation and digital – are collectively delivering an elevated Starbucks experience, as evidenced by all-time-high customer connection scores in the fourth quarter.”

At that time, the brand's digital investment was focused on the customer experience.

On September 30, Starbucks opened its 1,000th store in the city of Shanghai.

The focus: sustainability and digitalized operations.

“In the back-of-house, investments in digital technologies—like IoT sensors and automation tools—are designed to improve store efficiency. Starbucks says big data and machine learning algorithms also have been integrated to assist with inventory ordering and labor scheduling.” ^[1]

Some may still doubt the power of Data on beverage operations management. But..

At Drinkotec, this is the very DNA of what we do: "Automation and Data"

In February we published this blog post explaining the real benefits of IoT for the beverage industry:

Why the beverage industry needs IoT?

Besides the points listed in this article that I invite you to read (re-read), Data is a real plus for:

• Know your consumers [2].
• Optimize your business management
• Anticipate breakdowns and needs

Automation for:

• Reduce workloads
• Reduce waste and avoid service losses
• Mitigate the impact of staff shortages

Discover our beverage analytics platform to manage sales, marketing, technical, inventory operations and drive your success.

Discover Loop360 Analytics

With Drinkotec, Welcome to the future of beverage dispensers where design, DATA and UX/UI matter.

Sources:

[1] https://www.fermag.com/articles/shanghais-1000th-starbucks-puts-focus-on-sustainability-technology/

[2] https://www.ictjournal.ch/articles/2019-05-13/starbucks-machines-connectees-et-machine-learning